So, why not create a 360-degree advertisement depicting a professional mountain biker racing down a mountainside weaving between trees at high speed? Your audience are thrill seekers who want excitement.
a guided tour.įor example, let’s suppose your business sells mountain bikes or mountain bike equipment. But, the key distinction I’m marking here is that an immersive experience isn’t a recreation of the actual product you are selling, i.e. Immersive ExperienceĪdmittedly, this sounds like the same thing as virtual reality. The realistic experience will engage viewers and it is likely to be the factor that encourages many of them to do the tour in real life. Giving people the option to look in any direction they want is understandable and even necessary in this case. If you offer a service that could be defined as an ‘experience’, say guided tours at a certain destination or natural wonder, then create beautiful, HD videos of those tours. Good reasons can include: Virtual Reality What exactly is your reason for using it? If you don’t have a good answer to this, perhaps you should reconsider your need. The same applies to your 360-degree videos. On the other hand, if it’s a creative decision taken to show the ‘colourless’ mood of a place or situation, or to recreate a historical time period, then it’s perfectly justified. Have a Good Reason to Create a 360-Degree VideoĬreating 360-degree videos is rarely a complete necessity, so, if you are planning to make one, you should have a very good reason.Īlthough it is a very modern format, the analogy I would use to describe what I mean by this is people making black and white films in the 21 st century.įilming in black and white is no longer necessary, so, if someone does it just for the sake of it, it is likely to come across as pretentious or a desperate attempt to look cool. Here is everything you need to know: A Guide to Creating 360-Degree Video 1. And some of them record better quality footage than you might imagine. Luckily, smaller handheld 360-degree cameras have come onto the market in the last couple of years for as little as £100. So, if it’s a big-budget brand advertisement you want, you might want to consider collaborating with a 360-degree video agency.
High-end, professional 360-degree videos are usually made with specialised camera rigs that can run into the thousands. “Google is reporting that it can increase the chances of viewers taking action by 41% when compared to standard ads.” And Google is reporting that it can increase the chances of viewers taking action by 41% when compared to standard ads. It is a new and exciting format and has the potential to create stunning and realistic virtual experiences for the viewer. 17 of the World’s Best 360-Degree Videosģ60-degree videos are exactly what they sound like: recordings made using omnidirectional cameras so that, during playback, the viewer can control the screen and view the clip in any direction they want.Top 10 Tips for Finding the Right 360-Degree Video Production Company.
Convert it to a Normal Video for Maximum Visibility.Choose Your Format: Monoscopic Versus Stereoscopic.Have a Good Reason to Create a 360-Degree Video.